Brand Story Health Check

Brand Story Health Check

Performing a quick brand story health check will give you an idea of things that need to be adjusted. These questions are designed to highlight where your brand story needs attention, and start you thinking about strategy to change the answers. There is no one correct solution (every brand is different) – but if the answers is no to any of them, action to change is needed.

Why Typography Matters

Why Typography Matters

The power of typography is in the way language can be transformed simply by the way you use type. The art of typography is to accurately embody the intended message in what you write, and to do so well. If text is intended to be read, the typography must be readable. If text is meant to convey power or authority, it must have a strong presence on the page.