Good branding is showing you care, with a consistent and confident voice. A little extra thought and attention to otherwise minor details can make all the difference to the bigger picture, and win the hearts and minds of your audience.
Performing a quick brand story health check will give you an idea of things that need to be adjusted. These questions are designed to highlight where your brand story needs attention, and start you thinking about strategy to change the answers. There is no one correct solution (every brand is different) – but if the answers is no to any of them, action to change is needed.
The power of typography is in the way language can be transformed simply by the way you use type. The art of typography is to accurately embody the intended message in what you write, and to do so well. If text is intended to be read, the typography must be readable. If text is meant to convey power or authority, it must have a strong presence on the page.