Wonder Words

Good design is only half the story — what you say and how you say it is fundamental to any effective communication or marketing. We are experts in writing and editing, labouring over exactly the right word, and are laser sharp at proof-reading and editing.

Whether you need a journalist on call, or help with strategy and direction, Axle Creative has the expertise to make every word makes an impact efficiently and with style. From publications to blog posts, micro-copy to campaign headlines, email newsletters to advertisements — we have the expertise to make you look and sound the best you can be.

Feature content

Storytelling in at the heart of all we do. Whether in articles or blog posts, newsletter introductions, event details, or your website about page — we’ve got you covered. We will find a writing style to suit your brand image and values, and create content that is both clear and engaging.</br>

Microcopy

Often the times we need only a few words can be the trickiest to write — not for us. We are experts in finding the right words to sit alongside images, explain software interactions, or simply create a more rounded experience for your readers with attention of the small details.

Grammar and proof-reading

The thing that pushes good writing to become great writing is often invisible. It goes far deeper than knowing where to put a comma (but that is always a great place to start), and transforms writing into clear, consistent, professional copy. We can also help identify and focus on the information that is most important, and structure content to reflect this.

Content Architecture

We are also very good at understanding what you are trying to say, and helping clients articulate what they are actually trying to say. We are experts at taking a jumble of ideas and presenting them in a clear, logical and powerful way.

Effective content is part of a wider strategy that makes sure every word has purpose and meaning. We can help craft a strategy for creating and managing content, from full publications, simple blogs, or creating a map of what to do with the content you already have.