Unlock Greater Impact

Axle Creative is a strategic design consultancy based in Sydney. We work with clients around the world to transform the way they communicate and connect with their audiences across every touch point.



Our strategy frameworks unlock fresh opportunity by creating brands, content and products that resonate.



Our coaching community inspires, educates and equips people to communicate more effectively.

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Our design and production studio delivers clients with world-class visual and written content and collateral.



Our bespoke training equips clients seeking to better understand changing technologies and platforms.


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Michael Harris
Founder & Chief Creative Officer

Michael Harris is the driving force behind Axle Creative – Principal Consultant, Chief Creative Officer, and master visual story-teller. He brings over 15 years of expertise and leadership in visual communications across both corporate and non-profit sectors, including brand marketing, art direction, editorial, digital strategy, print collateral, content marketing, user experience, and information architecture.

Michael’s experience in communications and branding makes him a uniquely qualified facilitator and coach, as well as a highly accomplished visual communicator and writer.

Michael is author of the Axle Impact Method, an exclusive framework to help clarify your message, evaluate and strengthen your communications strategy, and provide a robust toolkit to bring that strategy to life.

Michael founded Axle Studio Group in 2018, incorporating Axle Creative,, and the soon-to-be-launched Zarrod Design Co. — all anchored around the vision of empowering clients to unlock greater impact in business and in life.

Axle Impact Blog

Upcoming Axle Masterclasses