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Unlock Greater Impact

Axle Creative is a strategic design consultancy based in Sydney. We work with clients around the world to transform the way they communicate and connect with their audiences across every touch point.

 
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Strategy

Our strategy frameworks unlock fresh opportunity by creating brands, content and products that resonate.

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Coaching

Our coaching community inspires, educates and equips people to communicate more effectively.

 
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Studio

Our design and production studio delivers clients with world-class visual and written content and collateral.

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Training

Our bespoke training equips clients seeking to better understand changing technologies and platforms.

 
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Join the family

 
What are the values that fuel your business? What was the reason your business was founded in the first place? What sense of mission and purpose has emerged since then? Knowing these values and using them to align everything else you do and create and communicate as a business is essential to shaping a compelling and powerful brand story. Does everyone in your brand’s community (customers, clients, employees, stakeholders, etc.) know what your values are? As a business leader, do you provide a way to share stories of your values in action within your community? How about beyond your community? Do you yourself lead by example in tangible ways? At Axle Creative, we’re about empowering people to have a greater positive impact in the way they communicate. We seek to equip people to build their business and share their stories in truly powerful, transformative, purpose-driven ways. Everything we do as a business comes back to that.
This is a truth you should never forget in business and in marketing: everything is always about the people whose lives are transformed by what you do. That’s the story you start and end with. Always.
Inspiration can be found anywhere – indeed, it is from the most unusual and unexpected places that the very best ideas often emerge. If you need a dose of inspiration, change your perspective4 remix and combine things in new ways. Often the process of thinking differently about one thing will help bring clarity and fresh thinking on another.
Your brand story comes from the heart and soul of your business. It starts with your company’s culture and values, and is an expression of the things that make your products and services different to anyone else. Your logo, your marketing, your physical environment, your customer service – these are are tools used to tell your story and shape the way your brand is projected and shared. Ultimately though, only one thing matters in your brand story: the value you give your customers and clients, and the way you empower and equip them for their goals through what you offer. They are the heroes of your brand story, not you.
Happy 1st May! This month we are exploring how to build a compelling and powerful BRAND STORY.

 

 
Michael Harris

Michael Harris
Founder & Chief Creative Officer

Michael Harris is the driving force behind Axle Creative – Principal Consultant, Chief Creative Officer, and master visual story-teller. He brings over 15 years of expertise and leadership in visual communications across both corporate and non-profit sectors, including brand marketing, art direction, editorial, digital strategy, print collateral, content marketing, user experience, and information architecture.

Michael’s experience in communications and branding makes him a uniquely qualified facilitator and coach, as well as a highly accomplished visual communicator and writer.

Michael is author of the Axle Impact Method, an exclusive framework to help clarify your message, evaluate and strengthen your communications strategy, and provide a robust toolkit to bring that strategy to life.

Michael founded Axle Studio Group in 2018, incorporating Axle Creative, michaelharris.com, and the soon-to-be-launched Zarrod Design Co. — all anchored around the vision of empowering clients to unlock greater impact in business and in life.

Axle Impact Blog

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Cast a bigger vision
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Inspiration

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Contact us: 02 8328 1122 or studio@axlecreative.com