The Great Hot Air Balloon Adventure

I recently read a story from Richard Branson about how UK airline Virgin Atlantic had begun giving a picture book called The Great Hot Air Balloon Adventure to children on selected night flights.

Strategy vs Tactics

We’ve created a simple worksheet to help differentiate between goals, strategy and tactics. Transform action into results.

Cast a bigger vision

This video is of Steve Jobs just after he returned to Apple in 1997, answering a question from the audience.

Why Typography Matters

The power of typography is in the way language can be transformed simply by the way you use type. The art of typography is to accurately embody the intended message in what you write, and to do so well.