The Story of Axle Creative

Axle Creative was founded to empower businesses to unlock greater impact in the way they communicate and tell the story of who they are and what they offer. The foundation of the business is to create unique frameworks, toolkits and methodologies that enable our clients to achieve greater results and transformation.

What we offer

Understanding

We invest in developing a deeper understanding of our clients — who you are, what you stand for, and your reason for being in business in the first place. We focus on where you are heading and strategy needed to achieve these goals.

Partnership

We don’t believe in doing things behind a curtain and unveiling them to our clients at the last possible moment. We seek true collaboration and transparency, and see even stronger results because of this.

Empowerment

We seek to empower our clients and community alike as much as we can, sharing insights, knowledge, toolkits and resources. Coaching and training packages are offered alongside our studio and strategy capabilities, and are tailored to the unique needs of our clients.

Expertise

We have the experience, expertise and perspective required to deliver 360° strategy across an array of platforms, media-types and touch-points. Our approach is always understanding first, strategy second, and required execution third.

Michael Harris

Founder & Principal

Michael Harris is the driving force behind Axle Creative, bringing over 15 years of expertise and leadership in visual communications across both corporate and non-profit sectors. Michael’s experience at the intersection of branding, communications, content and business makes him a uniquely qualified facilitator and coach.

His formal qualifications include a Master of Business Administration in Entrepreneurship from UTS Business School, a Graduate Diploma in Graphic Communication from RMIT University, and a Bachelor of Media (Hons) from Macquarie University.