Branding and communications strategy are an integral part of everyday business. Visual Communication has moved out of the realm of being ‘a nice extra’ or ‘final stage’ before a product is released, to being integrated into key business strategy itself, and being seen as a valuable business asset. Consumers have come to expect good design as the price of entry to the market, no longer as simply a ‘luxury’ premium. Design considerations aren’t just a differentiator, but integrated into the heart and soul of product design itself.