A monthly plan to clarify your message, grow your influence, and engage your audience.
Our focus for Content Strategy is on making things as simple and valuable for our clients as possible. Blueprint is a strategic framework for delivering consistent, high‑quality content marketing for your business and brand, tailored to your unique requirements.
- Blueprint helps clients:
- Identify and shape your message
- Create a structure for publishing content
- Become an authority for information in your field of expertise
- Create content efficiently and professionally
- Automate as much as possible
- Collating and understanding data and analytics on audience and engagement
High-level strategy to keep you on-track
Fresh ideas and approach
Longer-lasting value and ROI
Greater visibility and findability
Compelling brand messaging
Strategy
- Process is custom-fit to your business
- Monthly HealthCheck and Evaluation
- Advanced analytics reporting
- Monthly Content Calendar
Content
- Social Media posts and graphics
- In-depth blog posts and articles
- Targeted Social Media campaigns
- Print collateral and media
- Website content writing and production
Management
- Automated posting to Social Media
- Website updates and articles
- On-the-fly brand graphics and banners
- Emergency response and monitoring
Blueprint Monthly Structure
Monthly Strategy Session
Monthly Planning Sessions are collaborative meetings (delivered either in-person or via video) to plan the month ahead. These sessions are to review performance from the previous month, generate new ideas for content and campaigns, and make adjustments as needed.
Monthly Analytics Report
Each month we will send you a detailed and comprehensive Analytics Report including key recommendations from our team. Sources include all active social media channels, website and search engine performance and paid ads performance.
Emergency Support + Automated Mangement
We provide on-the-go support across the month, including a weekly ‘save me’ call, and access via WhatsApp messages. With our full packages we are also able to set up automated systems to publish content ahead of time, and on schedule.