![empowerment-point-tv - Axle Creative - Axle Creative](https://axlecreative.com/wp-content/uploads/2021/04/empowerment-point-tv-300x169.png)
Michael Harris on ‘Business Dining with Deb’
Michael Harris was invited to be a featured guest on a special episode of Empowerment Point TV’s ‘Business Dining with Deb: Business Treats & Takeaways’ with expert host Debbie Small, “Branding, Funnels & Storytelling”.
![artisan-bread - Axle Creative - Axle Creative](https://axlecreative.com/wp-content/uploads/2020/08/artisan-bread-300x169.png)
Brand Notes: Customer Service
The other day I witnessed an example of excellent customer service that I wanted to share as inspiration.
![1 - Axle Creative - Axle Creative](https://axlecreative.com/wp-content/uploads/2020/08/1-300x169.png)
The Great Hot Air Balloon Adventure
I recently read a story from Richard Branson about how UK airline Virgin Atlantic had begun giving a picture book called The Great Hot Air Balloon Adventure to children on selected night flights.
![1 - Axle Creative - Axle Creative](https://axlecreative.com/wp-content/uploads/2020/07/1-300x169.png)
Strategy vs Tactics
We’ve created a simple worksheet to help differentiate between goals, strategy and tactics. Transform action into results.
![Axle Blog Headers - Axle Creative - Axle Creative](https://axlecreative.com/wp-content/uploads/2020/07/Axle-Blog-Headers-300x169.png)
Cast a bigger vision
This video is of Steve Jobs just after he returned to Apple in 1997, answering a question from the audience.
![type - Axle Creative - Axle Creative](https://axlecreative.com/wp-content/uploads/2020/07/type-300x200.jpg)
Why Typography Matters
The power of typography is in the way language can be transformed simply by the way you use type. The art of typography is to accurately embody the intended message in what you write, and to do so well.