Articles
Michael Harris

Brand Story Health Check

Performing a quick brand story health check will give you an idea of things that need to be adjusted. These questions are designed to highlight where your brand story needs attention, and start you thinking about strategy to change the answers. There is no one correct solution (every brand is different) – but if the answers is no to any of them, action to change is needed.

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Articles
Michael Harris

What is a brand?

Your brand is your reputation; it is the way a customer feels in response to their experience of you. It can be a powerful catalyst for growth, or the cause of poor results.

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