Posts in Inspiration
Cast a bigger vision

This video is of Steve Jobs just after he returned to Apple in 1997, answering a question from the audience. In his reply to the gentleman, he gives a snapshot into his thinking and why he approaches some things the way he does, essentially explaining the notion of being intentional about the bigger story you are telling. This not only includes being intentional about what you include, but also being intentional about what you leave behind. The focus, he explains must always come back to the customer’s experience and the value they receive:

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