What are the values that fuel your business? What was the reason your business was founded in the first place? What sense of mission and purpose has emerged since then?

Knowing these values and using them to align everything else you do and create and communicate as a business is essential to shaping a compelling and powerful brand story. Does everyone in your brand’s community (customers, clients, employees, stakeholders, etc.) know what your values are?

As a business leader, do you provide a way to share stories of your values in action within your community? How about beyond your community? Do you yourself lead by example in tangible ways?

At Axle Creative, we’re about empowering people to have a greater positive impact in the way they communicate. We seek to equip people to build their business and share their stories in truly powerful, transformative, purpose-driven ways. Everything we do as a business comes back to that.

More to explore

Brand Notes: Customer Service

The other day I witnessed an example of excellent customer service that I wanted to share as inspiration.

The Great Hot Air Balloon Adventure

I recently read a story from Richard Branson about how UK airline Virgin Atlantic had begun giving a picture book called The Great Hot Air Balloon Adventure to children on selected night flights.

Strategy vs Tactics

We’ve created a simple worksheet to help differentiate between goals, strategy and tactics. Transform action into results.